Guided Web Courses

2021 TNLA Virtual Retail Summit Day 1, Block One 

Dr. Talaya Waller – Becoming the Face of Your Company Brand

How do you differentiate your company? Expert Consultant and TEDx Speaker Dr. Talaya Waller takes you on the journey to help you create a personal touch at every touchpoint. You need to create a personal experience in your business by leveraging you. Logos cannot compete with people. Become the face of your company in order to scale it because what sets your business apart is you a person.

Tim Quebedeaux – Retail KPI’s: What are the Key Performance Indicators You Should be Measuring?

Take your garden center to the next level in 2021! Join Tim Quebedeaux, associated with RetailKPI Consulting, as he brings his years of experience to your listening ear. This presentation will give you tons of takeaways to start implementing NOW! Tim’s discussions will include revenues, COGS and margin; as well as Inventory Turns, Stock to Sales and GMROII! It is time to plan your business success for 2021.

Members must log in with TNLA member id to receive a member discounted rate. For questions contact membership@tnlaonline.org

2021 TNLA Virtual Retail Summit Day 1, Block Two

Nicholas Staddon & Melinda Hardy – A Day in the Life of a Retail Garden Center

Join Nicholas Staddon, Spokesperson and Plantsman for Everde Growers™, as he navigates the audience through several opportunities pertaining to Retail Garden Centers, the people who work in them and the customers that shop there. Nicholas will cover a variety of topics that garden center staff need to be on top of including gardening trends in the United States and overseas, new plants & recent introductions, selling tips – what the customer wants, might just not be what they need, books and magazines you should be reading to keep your knowledge base current, and a host of other suggestions and tips to make you more successful at what you do. Nicholas will be joined by Melanie Hardy a sage salesperson and merchandiser who has worked in the Texas Retail Garden Center market for many years. Tips and suggestions from Melanie with be the icing on the cake without doubt.

This is a not to be missed presentation complete with great pictures supporting narrative, and outstanding take home value and a bit of British humor.

Members must log in with TNLA member id to receive a member discounted rate. For questions contact membership@tnlaonline.org

2021 TNLA Virtual Retail Summit Day 2, Block One

Kelly Norris – Plants with Style

Today’s customers are tired of lackluster gardens filled with dull, ho-hum plants? Plants after all are the very essence of fashionable gardening. In this spirited, provocative lecture, plantsman Kelly Norris calls for a garden revolution: out with boring plants and in with stylish alternatives that captivate and enthrall. As a passionate and lifelong horticulturist, Kelly shines a spotlight on the A-list plants in every category—plants that will thrive, not merely survive. As Kelly puts it, “A garden is the best way to savor life on earth.” Let Plants with Style guide your customers to the plants that will provide a richer, more fulfilling connection between in their own patch of soil.

Members must log in with TNLA member id to receive a member discounted rate. For questions contact membership@tnlaonline.org

2021 TNLA Virtual Retail Summit Day 2, Block Two

Jack Jostes – The Garden Center’s Guide to Getting FOUND Online By New Customers

Capitalize on the increased demand in gardening from all the new gardeners getting started since COVID! Is your garden center and nursery getting found online by all the people looking? There was an 81%percent increase in Google searches for “gardening” in the state of Texas last spring over previous years, and demand is projected to stay strong. Don’t get left behind with marketing tactics from the past. Learn 2021’s most actionable SEO tactics to Get FOUND Online by DIY gardeners plus see real case studies including how one nursery/garden center in Ennis Texas leverages the power of social media to keep connected with its growing customer base.

Home Gardening Train-the-Trainer Deep Dive & Virtual Round Table!

Joe Masabni, PhD – Extension Vegetable Specialist; Jeffery Raska – Extension Horticulturalist; Beth McMahon – Extension Horticulturalist

TNLA is bringing in the experts on vegetables and home gardening to help you get ready to answer the tough questions that your customers bring your way. Home gardening is HUGE right now, and customers are relying on you and your staff to guide them in their purchases.

Members must log in with TNLA member id to receive a member discounted rate. For questions contact membership@tnlaonline.org

2021 TNLA Virtual Retail Summit Day 3, All Day Three Sessions

Steven Engel – Top Plants for 2021 & Forecasting 2022 Plants that Should be on Your Radar

Join PanAmerican’s Steven Engel as he reviews some of the top plants in 2021 that should be on your shelves now and give you a taste at what is coming to an availability sheet in 2022!

Diane Blazek – All-American Selections: Southern Stars!

Executive Director of All-American Selections (AAS) Diane Blazek will discuss some of AAS’ top selections for the southern US and about the AAS program.

Drew Martinez – NEW MARKET ALERT! Carnivorous Plants

Indoor plants are a hot market for new gardeners, but carnivorous plants are an unexplored wonder! Create an edge for your garden center and inspire wonder an appreciation of nature with carnivorous plants! Join Drew Martinez as he begins to shed the light on these natural wonders and how garden centers should jump NOW to capitalize on these unique plants.

Michelle Bertelsen – NEW MARKET ALERT! Child-Friendly Plants

NEW MARKET ALERT! Are you looking for a new market to bring into your store in 2021? Join Michelle Bertelsen as she introduces you to the OLE! Texas – Child-Friendly Plants program. The child-friendly plant program is a multi-agency initiative that came together to select a list of plants that fit into the science-based criterion. This criterion not only looks at the child’s interaction value, but also evaluates the learning components of the plants as well! Don’t miss your chance to be the first to hear about this exciting new market and learn about how you can begin marketing child-friendly plants today!

Dr. Brent Pemberton – What’s Hot in Texas Superstar Plants

Dr. Brent Pemberton will be taking the audience on a journey into Texas Superstar plants that showed peak performance in the 2020 trials and will also give you a peak into what plants to look for in 2021. Get up to date on your plant savvy for the upcoming season, do not miss this presentation!

Members must log in with TNLA member id to receive a member discounted rate. For questions contact membership@tnlaonline.org

Learning Landscape Design

Join Author John Beaudry as he walks you through the fundamentals of landscape design, and gives you tips on design success. John will also go over using plants and drawing basics. This online course was made possible by a grant from the Texas Department of Agriculture. Members must log in with a member ID to download for free, if you need help contact membership@tnlaonline.org.

Marketing Savvy with Jack Jostes

will kick off your business and help you get found by customers