Digital Savvy – Marketing Savvy Videos Series



TNLA Digital Savvy presents Marketing Savvy with Jack Jostes

Getting Started With Digital Marketing
Where should you get started? How can you do it right the first time WITHOUT wasting time and money? In this module — I’ll share with you my #1 Biggest Impact Fast tactic that you can get done in under two hours PLUS what to do next after you do that, so you get the results you want quickly and in the long term.

The Foundation Of Digital Marketing For Local Businesses
Have you ever wondered why some companies get amazing results from their digital marketing, while others simply don’t.

In this next module, you’ll learn:
– The #1 mistake most garden centers and landscaping companies make with marketing
– The #2 mistake they make
– and finally, how to prevent those mistakes so you actually get RESULTS from your digital marketing using the Proven, easy-to-follow Get FOUND Online Process which we’ll follow throughout the rest of this course

Lay The Foundation For Growth With Strong Branding
Why should I hire YOU instead of someone else? No, really? What you’re probably putting on your website — that you’ve been in business for 20 years and focus on Quality — I don’t care.
In this module, you’ll learn how to stand out in a crowded marketplace for attracting quality clients — and quality employees — by clarifying your Branding

Disqualify Bad Prospects With Professional Web Design
What if you could stop bad prospects — you know, the ones that have a $500 budget for $7500 worth of work — what if you could stop them from even calling you?
AND what if you could attract more of the RIGHT customers and work with more of them? Your website is the next level of the foundation of digital marketing and can do just that for you. Watch this next module to learn how to Disqualify Bad Prospects With Professional Website

Local SEO: How To Optimize Google My Business
Have you tried to get your business to show up on those cool map results on Google, but it’s just not working? Ever wish you could reply to that snarky Google review someone left who isn’t even a customer, but you’re not sure where to do it? In this module you’ll learn how to finally do all that stuff yourself, and I promise it’s easier than you think.

Watch this module to learn:
– how to Claim your Google My Business Listing
– The Five Things you MUST update on your Google Listing
– AND, how to find inconsistent information online with your business name, address, and phone number (NAP) that may be costing you a ton of money if you don’t nip it in the bud

Local SEO 101: How Does Google Work?
Voodoo…. black magic… secret sauce…. that’s how you get on the first page of Google, right? While SEO — search engine optimization — may seem mysterious, it doesn’t have to be. There are simple, practical, steps you can take to improve your position on Google so the RIGHT Customers find you. And in this module, you’ll learn the basics of Local SEO 101 so you’re better prepared to manage marketing vendors, generate leads, without being sold snake oil.

Local SEO Copywriting: How To Use Keywords In Your Website Text and On-Page SEO To Get FOUND Online
Think about the most affluent area near you… what would it be like to have people from there calling YOU— they’ve already read your website.. they know that they want YOU over anyone else, and they’re ready to buy. That’s what could happen if you implement what you’ll learn in this next module about Local SEO Copywriting: How To Use Keywords In Your Website Text and On-Page SEO to Get FOUND Online Copywriting — which is writing text for the purpose of sales and marketing — is a skill that you can learn and develop. This module will show you how to figure out what words to use, where to use them, to get the phone ringing from the RIGHT customers in your ideal neighborhoods.

Are You The Best? Become The Choice With Strong Reviews
It’s one thing when YOU tell me you’re the best, but it’s a whole other ball game when dozens of OTHER people who have hired you say you’re the best. When you become the highest rated in your industry online, you’ll be able to charge more, attract top employees, and work with the higher end clients and customers you actually want. In this module, you’ll learn how to get reviews online, where to get them, what to do when you get negative reviews.

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